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Niche Site Battle; Let’s See If We Can Make Some Money!
Back in May of 2017 I reached out to Andrew from WalletSquirrel and asked if he would be interested in testing out how much money could be made from making a niche site in 2018.
We talked and decided that we could make this into a duel like Pat Flynn with his niche site, Smart Passive Income.
What Is A Niche website?
Niche Market Definition: Here
A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.
Put simply it’s a website that caters to a specific group of people who have the same common interests.
Let’s say you really love bowling so you pick up the awesome domain name bowling.com and only talk about bowling tips and tricks on the website.
The website would have lots of how-to and best of guides!
So How Does The Competition Work?
We started this competition on January 1st of 2018. But prior to that Andrew and I sat down and discussed how we would like to compete and what we would be looking for.
Here is what we came up with.
We will track who has the most traffic over the year time.
**Prediction:** I am betting that Andrew will start out really strong, easily taking over my traffic and mine will slowly grow over time.
In the end, I think I will have the most website traffic though as I am going to rely heavily on long tail keywords to drive my traffic.
How much money has the site generated?
Since we are not planning to hire out help for this niche website, I would hope most of the money will be profit.
I do though need to make back the initial investment for and setting up the blog!
**Prediction:** I honestly am not sure who will win this. Part of the reason I wanted to do a niche website was to see which one was better.
Affiliate website vs Adwords based website
Who has higher sales per person?
**Prediction:** Since I am not planning to sell anything at the beginning and Andrew’s type of website has a much higher conversion rate.
I think he will blow me out of the water on this one.
Who can collect the most email sign-ups?
**Prediction:** I think because my whole model is, how many people can I get to my site, that I will have more eyeballs so more sign-ups.
That being said I think Andrew might have better quality sign-ups though.
How Can You Follow Along?
We plan to do to quarterly updates. If life permits we might even do more check-in’s but life has a funny way of getting busy!
(That’s part of doing real-life case studies for you guys)
See the list of updates **here**
What Are The Rules?
- We are in this competition just Andrew and I. That means no hired help!
I think it might be fun sometime to just pay for help for a whole website and see if that speeds it up and is still profitable in the end.
- Any form of paid advertisement must be taken out of the profits we have made.
- Full transparency in how we do these niche sites! I want you to learn while I learn.
I can tell you a hard one for me is going to be finding the time to get everything done.
But that’s real life
If we go a full year and lose money, then maybe you can learn from my mistakes when creating your site!
What Is My Goal For The Site & This Case Study?
I want to make sure I do this site justice for you guys, and myself!
The plan is to in detail show you how I find keywords and start building the content for this site.
My dream would be for you to be able to follow along with my check in’s and be able to build a niche site for yourself!
Have a question while going along with it, DM me on twitter @barnabasbrown.
I am going to test this scenario out to see if I should add it to my multiple income streams portfolios.
Dream Goals For This Site
Having never officially built a niche site before I am not sure what a realistic goal for this endeavor is.
I do own a digital marketing company as one of my day job incomes. So I have some experience in this field.
My passion is SEO
Last year I did take a niche site course from someone I respect and trust who is breaking these numbers.
His courses and free knowledge are insane!
So these goals are going to come from me taking his class.
Before You Hang Me Out To Dry
So these goals might sound lofty, and they probably are higher than normal.
That being said I need to set hard but obtainable goals.
If this is going to be another way to make money, and potentially a future reoccurring income stream.
Then it needs to be able to have a purpose.
While making $100/month of extra income is nice! And I really hope someone who is in that position in life can jump on board.
I need something that can tick me closer to being able to work when I want and still enjoy my lifestyle.
This niche site needs to make me $5k/month profit after 36 months.
The competition is only for 1 year but I plan to keep these sites up if this is successful.
During the first year, I would like to hit 100k page views/month.
Since the majority of my revenue is going to be based off ads. I need the masses.
Go check out Andrew from Wallet Squirrel if you want a different approach to this niche site stuff.
Produce videos with the content of each pillar post.
A video is a big step for me. I do not necessarily enjoy being in front of a camera.
But then again having video helps bring views and ultimately helps explain things in a different way that others can learn better with.
This has to be fun and have some excitement to it.
Life is too short and while I enjoy making money and working hard. Trust me I get a high off this.
I also enjoy time with my family and being able to just relax and have me time. This is not something I am good at but working on it regularly.
I have been blessed enough to be in a position where my wife works, we have a roof over our head. My wife and kid (soon to be another one) and I are all fed well.
We drive nice cars, have an emergency fund, and have little to no debt left since we attacked it early on in our marriage.
I don’t say this so I can brag, I say this so you understand where the “excitement” factor has to come from for me. If you are in a different place in your journey and need the extra cash then, by all means, $100/month is amazing! GO TAKE IT!
So it has to have some excitement factor to me otherwise I am just wasting time on something that is taking away from my time with them.
Plus there are so many different income streams out there, another one might be a better fit.
**PS. This sounds like I’m rushing something but I’m not. Please hear me say this. I am a huge Gary Vee believer in you need to give something 36 months especially if you are young!**
Below are up updates for this project: